Google make 40 updates in Feb to improve search quality

Some examples below (The important ones are in bold)

More coverage for related searches

Categorizer for expanded sitelinks tweak

Expanded sitelinks improvement

Thumbnail sizes on results page made more consistent

Local relevancy predictions improvements to YouTube search

Detection of official pages improved

Refreshed per-URL country information

Images index in Universal Search expanded

Autocomplete policy algorithms tuned

“Site:” query update

Improved safe search (in image search)

Improvements to freshness

Improvements to ranking for local search results

Panda update. This launch refreshes data in the Panda system, making it more accurate and more sensitive to recent changes on the web.

Improved local results. We launched a new system to find results from a user’s city more reliably. Now we’re better able to detect when both queries and documents are local to the user.

Blogs are all a twitter regarding a new Google Panda update that took place around the 18th of January. Some say that this is more of a refresh rather than a full blown algo change. Brace yourselves webmasters!

We’re transforming Google into a search engine that understands not only content, but also people and relationships. We began this transformation with Social Search, and today we’re taking another big step in this direction by introducing three new features:

•     Personal Results, which enable you to find information just for you, such as Google+ photos and posts—both your own and those shared specifically with you, that   only  you will be able to see on your results page;
•     Profiles in Search, both in autocomplete and results, which enable you to immediately find people you’re close to or might be interested in following; and,
•     People and Pages, which help you find people profiles and Google+ pages related to a specific topic or area of interest, and enable you to follow them with just a few clicks. Because behind most every query is a community.

Together, these features combine to create Search plus Your World. Search is simply better with your world in it, and we’re just getting started.

Google have made a number of improvements to their search engine during December. Here are the highlights.

Continue reading →

More than 20% of searches on Google are for local businesses. Contact us to see how you can utilize the local search to gain better rankings.

• Crawl-ability
  
• Site Structure
• Content Hierarchy
• On-Page Factors
• Content Production
• Link Building

To all that are involved within the SEO business, the above bullet points are a given. To many businesses or people given the task of managing an online presence the list is relatively meaningless. If you are the latter. We are here to help you understand the SEO process. Contact us now.

Google make something around 500 to 600 changes to their algorithm each year. So what hope have you got trying to keep up with the changes?

The key is to make sure that you are fully aware about what Google hopes to achieve by making the changes. We still believe that their main driving ambition is to provide the searcher with the most relevant, most up to date, most popular resource for the given search term. Contact us for a free initial site consultation to see how you shape up.

Webwidgets Ltd

Local SEO Services

Bedfordshire

Google gives webmasters an early holiday gift. NO MORE PANDA algorithm changes over the holiday period. This move has been taken to avoid any potential negative effects that could hit online retailers (and others) over the festive season, when generally, there will not be anyone around to take any action required.

Webwidgets Ltd

Local SEO Services

Bedfordshire

Bing and Yahoo now neck and neck for the US search market. Google still king with 65% share, but ignore Bing and Yahoo at your peril. We have found that clients with smaller budgets can get a better ROI if they target Bing and Yahoo search customers.

Webwidgets Ltd

Local SEO Services

Bedfordshire

Yahoo announce that they have pulled the plug on their site explorer resource page. This was one of the best free back link checking tools (amongst other things) available to SEO’s and businesses alike. This service has now been taken over via the Bing Webmaster Toolset. This is what Yahoo had to say.

“With the completion of algorithmic transition to Bing, Yahoo! Search has merged Site Explorer into Bing Webmaster Tools. Webmasters should now be using the Bing Webmaster Tools to ensure that their websites continue to get high quality organic search traffic from Bing and Yahoo!.”

Webwidgets Ltd

Local SEO Services

Bedfordshire